Amway is a global entrepreneur-led health and wellness company based in Ada, Michigan. Amway’s top-selling brands are Nutrilite™, Artistry™ and XS™ sports nutrition – all sold exclusively by entrepreneurs who are known as Amway Business Owners (ABOs).
Amway (short for 'American Way') is an American multi-level marketing (MLM) company that sells health, beauty, and home care products. The company was founded in 1959 by Jay Van Andel and Richard DeVos and is based in Ada, Michigan. Amway and its sister companies under Alticor reported sales of $8.4 billion in 2019.
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In 2020, Amway employees and entrepreneurs pivoted throughout the pandemic to meet consumer needs and support the communities where we do business. From focusing on delivering high quality products, to elevating the company’s corporate social responsibility efforts, Amway’s more than 15,000 employees worked tirelessly to empower entrepreneurs around the world.
Amway Business Owners also adapted to new ways of working by leveraging social commerce to connect with customers online and share their passions: beauty, fashion, adventure, cooking, wellness and more.
In this media guide, you will learn more about Amway’s commitment to helping people live better, healthier lives, and our 60+ year legacy of delivering innovative products to our ABOs and customers.
SWOT analysis of Amway Nutrilite analyses the brand by its strengths, weaknesses, opportunities & threats. In Amway Nutrilite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Amway Nutrilite to benchmark its business & performance as compared to the competitors. Amway Nutrilite is one of the leading brands in the food & beverages sector.
The table below lists the Amway Nutrilite SWOT (Strengths, Weaknesses, Opportunities, Threats), top Amway Nutrilite competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Amway Nutrilite | ||
| Parent Company | Amway and Alticor | |
|---|---|---|
| Category | Personal care brand- health | |
| Sector | ||
| Tagline/ Slogan | Best of nature, best of science We never compromise on quality Optimal performance requires optimal nutrition | |
| USP | Pioneer in the history of nutrition | |
| Amway Nutrilite Segmentation | Personal care- Health | |
| Amway Nutrilite Target Market | For whole family | |
| Amway Nutrilite Positioning | Complete range of supplements | |
| Amway Nutrilite Strengths | Below are the Strengths in the SWOT Analysis of Amway Nutrilite: 1. Nutrilite is world leading brand of vitamins, minerals and dietary supplements. 5. Over 6,400 acres of NUTRILITE farmland located in California, Mexico, Brazil and Washington 6. Using technology for processing and just in time for distribution to maintain freshness 7. Quality experts for the NUTRILITE brand perform over 25,000 tests a month on products 8. NUTRILITE is the official nutrition supplement provider for A.C. Milan, Soccer team 9. NUTRILITE brand is supporting the “Goal by Goal” project and donate USD 2,500 for each goal scored by A.C. Milan | |
| Amway Nutrilite Weaknesses | Here are the weaknesses in the Amway Nutrilite SWOT Analysis: 1. Products are of high cost | |
| Amway Nutrilite Opportunities | Following are the Opportunities in Amway Nutrilite SWOT Analysis: 1. Distribution can be increased in other countries by combing with marketing efforts of other companies | |
| Amway Nutrilite Threats | The threats in the SWOT Analysis of Amway Nutrilite are as mentioned: 1. Increasing competition in both national and international markets | |
| Competitors | Below are the top 5 Amway Nutrilite competitors: 1. Natural | |
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This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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